Alaska Sports Now (AKSN)
Alaska Sports Now is a locally produced program for sports in Alaska. I was with this program and its branding from the start, and was responsible for most of the branding efforts associated with it. This would become the highest rated show for the station.
^Logo for AKSN 1st and 10, Prep Football Highlight. 1st and 10 is a special program specifically for high school football, usually airing on Sunday after NFL football.
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^General logo for Alaska Sports Now.
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^Fox 4 KTBY Sports Corner logo. We teamed up with the most popular local sports bar to create a section of the bar for our sports corner. AKSN would eventually broadcast the show live from this location.
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^AKSN 1st and 10 Intro. Made from scratch for the 1st and 10 special program.
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^Fox 4 Sports Corner promo. To promote the Sports Corner and build branding association. AKSN was closely associated with this marketing effort as well.
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^In show twitter graphic. AKSN has been pursuing an aggressive twitter campaign. This has proven to build a lot of interactivity with the show.
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^Tweet of the Week graphic, used during the show. We also had John and Jake read tweets live on the air as they were received. The interactivity from the viewers snowballed.
^Follower of the Week graphic, used during the show as well. This was to reward our viewers for following the twitter campaign.
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^Valpak ad promoting AKSN 1st and 10. The Valpak coupon book is sent to every household in Anchorage, so we utilized our trade with Valpak to increase exposure of the brand. Our target audience being high school sports students and fans.
^Valpak ad promoting the Fox 4 KTBY Sports Corner.
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^Web graphic promoting AKSN live from Seattle for a Seahawks game. The talk bubble changed throughout the week.
^Web graphic promoting "John & Jake".
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